Deal Planet

Want to improve your website’s online customer experience? If so then contact CodeBaby.com

Measuring customer experience is a challenge because there are no fixed parameters to measure. It has a lot to do with understanding customer psychology and their buying habits. It is not easy to turn such subjective parameters into hard data, which is why every organization has a different method of fixing the standards for measuring customer experience. Here are some ways to measure customer experience and increase customer retention.

1. Think from your customer’s point of view – When you wish to gain an understanding of how customers think, you need to think like them. Imagine you are a customer of your organization. Go through the processes customers need to go through. Once you have done that, you will be surprised to discover the number of places where there is room for improvement.

2. Start with the basics – Before you start worrying about how to measure customer experience, you have to put the basic surveys in place. Ask the simple questions first: How would you rate the total experience? Can you suggest improvements? Was there something lacking?

Now make the survey more specific: Did you find the process easy? Did you need to use alternate methods? Did you achieve what you were looking for? Were the executives helpful?

3. Look at employee performance – You have looked at how customers manage at your organization. Now look at the performance of your customer care and marketing executives. Use traditional parameters such as number of closings and settled complaints.

4. There is more to it than customer care – Good customer experience is not contained in a single call or transaction. In fact, you should try to minimize the customer’s need to call up with complaints! A customer experience includes everything from what they think of your brand, your ethics, and your work processes. Include retail experience, advertising, newsletters, post purchase service in your assessment of customer care experience.

5. Don’t concentrate solely on happy customers – A few of your customers may be happy, but don’t let that make you complacent. Many unhappy customers may not be calling to complain. They will quietly switch to other services or products – not a good sign for your customer retention program. Many potential customers may have been put off by something your advertising/PR campaign; many others could not reach you thanks to unavailability of products or no access to your services.

Building of business strength depends largely on your ability to identify happy, not-so-happy, disgusted, and potential customers.

Article Source: http://www.articlesbase.com/customer-service-articles/measuring-customer-experience-fixing-the-standards-1261027.html

About the Author

www.2touch.co.uk a customer lifecycle company – We offer outbound telephony services, inbound call handling services, outsourcing services, customer retention, hand enclosing & envelope enclosing services by customer experience experts.

This article is brought to you by CodeBaby.com – the king of creating interactive characters for your website.

When looking at HCI, research will be done to help give DOTNUTSHELL a better understanding as to what aspects need to be taken into consideration when designing eCan ecommerce. It is essential for software development. This is what will be researched and taken into consideration:

Disabilities

Visual

Errors

Administration

Usability

Disabilities are spilt into “Cognitive, perceptual and physical impairments (PIs)”. These disabilities “can all hinder the use of computing technologies”.

“Aging can have substantial effects on cognitive ability”. This can be influenced by perceptual and physical impairments. Human beings can suffer mild impairment which will not affect their ability to use programs. Some suffer from a combination of impairments, though mild, can cause problems. The problem this causes is that not all problems can be catered for. Cognitive decline can be aided by designing systems to “allow every step to be carried out at the user’s own pace”, primarily defines the old from the young as additional time to complete tasks is required by older people as their cognitive functions have declined over time.

Attention is another cognitive impairment can be caused by aging, immaturity, emotional problems and genetics. To minimise attention problems here is “to grab the users’ attention” by highlighting critical information appropriately, to keep the interest of the user. Memory loss and Dementia is another to be taken into consideration. “Limitation in memory affects people with age and non-age related cognitive impairment” wherever feasible, designs need to be carefully planned and implemented to minimise “the burden of memory off the user” by the use of “prompts and reminders” and navigation. One of the largest causes of dementia is Alzheimer’s Disease and strokes.

Visuospatial, Iconic and Verbal Abilities are another three cognitive types that needs to be considered. Other than memory there is marked “decline in visuospatial and verbal abilities in older people” causing difficulty with layout, organisation, iconic memory and limitations in verbal ability, these symptoms are apparent in Autism affecting people of all ages. So we will take in to consideration by the layout and text. Designs could well be put in place with thorough research aid people with strokes, but with Alzheimer’s it would be very difficult in the long term as the condition gets progressively worse over time.

Perceptual impairment is split in to “hearing impairments, mental impairments, speech impairments and visual impairments”.

Hearing is “constantly fluctuating air pressure” and is converted in the form of “pitch, timbre and loudness” this is done through the three parts of the ear, outer, middle and inner. Pitch is measured against the “frequency of a pure tone” or the “frequency of a complex tone”. Human beings are more sensitive to frequencies, ranging from 1000 Hz to 5000 Hz, the ability to hear any frequencies higher or lower than this deteriorate with age.

Timbre “is the sensation closely related to the quality of sound”. As everyday sounds are very complex, the quality of the sound becomes very important. This allows can allow someone to judge the same note played by a different instrument, or even if the volume of a sound system has been slightly. Loudness is the “intensity of the sound” measured in decibels (dB). The loudest sound level that can be heard without any long term damage being caused to the ear is 120 dB, but what is being heard is related to the frequency of the sound. Hearing is the combination of pitch, timbre and hearing, any problems with any of the elements of hearing can cause confusion or an incorrect conclusion on what is being heard. Any sounds that may be used will be simple and very different to each other.

Mental impairments such dyslexia and autism can cause difficulty. Dyslexics can have difficulties with information relayed textually. But speech can “alleviate the need to read and write and allow more accurate input and output” in very severe cases, but with less severe cases “spelling correction programs” can help, the spell check facilities similar to those used in Ms Word would not be considered to be of any use as it does not “recognise their idiosyncratic word construction methods” or even minor displacement of characters in words. Which also affects the way dyslexics read as they will perceived some words to be incorrectly spelt as confusion can occur with similar words.

Sufferers of autism have their “ability to communicate and interact with people around them and to make sense of their environment” affected, manifesting itself primarily in three ways social interaction, communication and imagination. To aid in the use of the e-shop in a can text will be kept simple and easy to read, and if possible speech output will be also be integrated, but any sever cases will be very difficult to cater for.

Speech is “the oral expression of language”, this impairment is something that will not be catered by a design independently, and the speech system provided in Windows if feasible will be used for speech. Visual impairment has attracted a lot of attention in research as it is seen as potentially “one of the most debilitating” impairments. Due to the rise in GUI systems there has been a reduction in “possibilities for visually impaired users”, to aid users with “text-based interaction, screen readers using synthesized speech or Braille output devices” have been used, though such devices are very restricted in trying to interpret the graphical interface. Colour also needs to be considered, colours used have to be as distinct as possible, and it should not be affected by contrast.

Physical impairments require adaptive interfaces to allow users to actually use a computer system correctly, as this is not something that will be considered in the design as it cannot be catered for by software, as this is more a hardware related issue.

Cultural impact on colours also needs to be considered “blue should not be used to display critical information”, also as approximately 10% of the population is colour blind “being unable to discriminate between red and green” it is very important that use of these colours is kept to a minimum unless absolutely necessary. Screen resolutions will also need to be taken into consideration as the visually impaired may have low resolution set on the VDU so there is not point in creating a layout which will need a high resolution setting.

Errors are a very important part of the final design, the final product itself will need to work without errors but it must be capable of alerting the user of any errors they have made, this will need to be covered by validation within the design of the e-shop in a can. There could be actual prompts to alert the user, or sounds such as beeps or an alarm. Or even a traffic light system red, yellow and green, red for danger, yellow for caution and green to continue. But before anything like this can be implemented impairments will have to be taken into consideration. We must also plan and design for errors so that even if the user makes a mistake, validations and function have to be put into place so that the user will do the right thing.

Administration cannot be too complicated with the e-shop in a can, as the added complication will mean it will take longer to get full working knowledge and understanding of how the whole system has to work. There will have to be full security access in the initial layout setup of the e-shop in a can, easy access and manipulation of the data in the database that will be used.

Usability is “how easy it is to learn and use a system”. This is something that should be central to the design and development of any product. In usability every aspect of product needs to be taken into consideration. From the way it looks to the naked eye, to the way it works. For the e-shop in a can colours and layout will have to be considered, then there is also navigation. Things that need to be taken into consideration consist of the time taken or needed to complete tasks, how often the user will have to repeat the same procedure, the time user may spend dealing with errors. These are important for the end consumer and the administration. Any final visual effects that might be implemented, will have to be within any safety and legal regulations.

Article Source: http://www.articlesbase.com/software-articles/human-computer-interaction-322623.html

About the Author

Is a software developer and architect at DOTNUTSHELL Technologies

Want to improve your online customer experience? Then contact the good folks at CodeBaby.com

Customer experience, so often overlooked, but such an important part of any business growth plan! Every interaction you have with customers contributes towards customer experience. Improving customer experience has two objectives: (1) Customer acquisition, and (2) Customer retention. The first refers to acquisition of new customers for your company. The second is about ensuring the loyalty of old customers.

Think about it – how many times do most businesses bother taking the customer’s point of view? How often does your firm go out and ask customers if they found something lacking in your products or if they had suggestions on how to improve your services? Today, the customer-vendor relationship has different dynamics from even a generation back – with the market flooded with competing goods and services, it is important to have a niche in your customer’s good books. It pays rich dividends later.

Not Just For Customer Care People

Because customer experience embraces every aspect of the direct and indirect interaction between your business and your customers, your employees have to be trained in customer management. This goes for ALL employees, not only those working as customer care executives. If you run an IT firm, programmers need to understand customer viewpoint to develop products that can fit into their business cycle. Encourage people from various departments to visit customers and see how they use your products in real life settings.

Involve Them From The First Stage

Phone surveys and email questionnaires are passé – many customers might even find them annoying. Instead, schedule meetings with regular customers, particularly if your products are targeted at other businesses rather than individual users. Involving your clients from product designing stage ensures better customer experience.

Product Quality Matters

In a bid to advertise your product, don’t forget that the quality of your product counts. One disgruntled customer can spread the word easily (think internet reviews and forums) and take away 10 potential customers. Poor products and services don’t just put off potential customers, they also force existing customers too look elsewhere. Contrary to what your PR agent or advertising person might have told you, customers don’t stick to a brand because of glossy ads and freebies – they look for reliability in a product/service. If your product lacks that, no amount of PR glitz can turn that negative customer experience into a positive one without considerable spending on your part (think of the complimentary services you have to offer to irate customers to keep them as patrons).

Article Source: http://www.articlesbase.com/customer-service-articles/how-to-improve-your-customer-experience-908195.html

About the Author

Myself webmaster of http://www.2touch.co.uk – customer lifecycle company, find inbound & outbound telephony services, hand enclosing, envelope enclosing services & call centres services by customer experience experts.

The company providing this article to you is CodeBaby.com – the company who can provide interactive characters to your website.

Standing out from the crowd

When it comes to trying to make money in your business, you need to find a way to stand out from your competition.

Think about it – if you’re just launching a business to make money, but don’t have any way of standing out and don’t offer anything different from your completion, then you’re going to find yourself struggling to be successful, and you may find yourself competing on offering the lowest price which a surefire way to put yourself out of business quickly.

I think that copywriter, Bill Glazer, has some of the great advice to offer on this topic. “Look at everything your competition is doing, and then do the exact opposite.”

While this may seem like bad advice, it actually makes sense. By doing things differently, you’re certain to stand out from your competition. Being different is what gets you attention, not following the crowd.

You also need to avoid the cardinal sin of being boring. In this day and age, people not only want information but they want to be entertained at the same time. Even the news isn’t just the news these days but includes commentary and different view points all to stir up controversy because that’s what people will watch. Just delivering the news isn’t enough – people need to be entertained.

Think about ways that you can make your marketing more entertaining. One great way to do this is to take a cue from children’s cereals and come up with your own cartoon character. Instead of just having you, take on a new character, give it its very own personality, and use that theme throughout your marketing. You could also turn yourself into a character like Matthew Lesko has (the crazy free government grants guy on TV). You may think that’s way to extreme, and it may be, but he makes millions of dollars by being the character so you can’t deny that it works.

When it comes to your website, there are a lot of ways to give your website more life and to make it stand out from everyone else. It can be as simple as adding podcasts or videos to your site. Try to find some points of controversy in your niche and talk about them.

But whatever you do, find a way to be different or you’ll find yourself fading into the background, and there’s very little money to be made when you’re not standing out.

Article Source: http://www.articlesbase.com/business-articles/how-to-make-your-website-stand-out-from-the-crowd-147746.html

About the Author
Gary Ruplinger is an Internet marketing expert. Be sure to visit his website, MarketingEffects.com for free marketing lessons and you can hire Gary to increase traffic to your website.

This article is provided by the guys who know how to increase website conversions at CodeBaby.com

Website conversion rate is a critical measurement that shows the visitor desire to complete a specific target. Conversion rate accurately reflects the overall efficiency of your marketing campaign and charts the future steps for further improvement of your online campaign.

Website conversion rates are most frequently used to measure the success of both the website as a whole or an individual advertising campaign. It should be watched daily or weekly to ensure that different campaign activities continue to reach targeted visitors and convince them to take the desired action whether to subscribe or to buy a product or a service. Any significant change in a conversion rate should be carefully studied to take proper actions.

The continuous improvement of website conversion rates are the fastest paths to achieving higher Return On Investment (ROI) from different advertising campaigns. Website conversion rates are one of the most valuable performance indicators that should be tracked on a regular basis.

Many businesses concentrate only on increasing the number of visitors to their website to make more sales. They should, at the same time, spend more time and effort to increase their Website  Conversion Rate.  Improving Website Conversion Rate will have a huge impact on increasing sales and profits.

What Is Website Conversion Rate?

Website Conversion Rate is the percentage of your visitors who complete the action that you asked them to do on a specific page. Depending upon your target, it can be the percentage of visitors who subscribe to your newsletter or the percentage of visitors who buy your product.

How To Calculate Website Conversion Rate?

A simple formula to calculate Website Conversion Rate is to calculate  the number of visitors who completed the required action as a percentage of the total number of visitors.

What Is Website Conversion Rate Optimization?

Website Conversion Rate Optimization means improving the percentage of visitors who complete the action that you asked them to do.

Website conversion rate optimization usually starts after finishing all SEO strategies to your site, and after achieving significant traffic that you can now convert.

Website Conversion Rate Optimization can be done for any type of advertisement campaign whether organic or paid(PPC)

What Are The Advantages of Conversion Rate Optimization?

1.    Get More Leads and Sales: A higher conversion rate will bring more traffic leads and more sales from your existing vistors, in other words you get more sales without spending more money.
2.    Reduce Advertising Budget: – When you increase your conversion rate you will be spending less advertising money for each lead or sale.
3.    Improve Return On Investment (ROI): Reduced cost and more sales will improve your Return On Investment (ROI).
4.    More Profit: Improving your Return On Investment (ROI) means improving your profits.

10 Ways To Increase Your Website Conversion Rate:

Optimization and Improving conversion rates are possibly the most misunderstood aspects of internet marketing.
There are many factors which can contribute together to increase your Website Conversion Rate. The following different approaches are a few of them:

1-    Improve your website design to be more search engine friendly and to better communicate your message to your visitors.
2-    Improve your website usability and accessibility to make navigation and finding information, products or services more easy for your visitors.
3-    Find what are your Unique Selling Points (USP) and make them clear and obvious in your website and your landing pages.
4-    Meticulous keyword research, analysis and selection to find and use the most profitable keywords for your business.
5-    Improve your sales copy to clearly present the benefits of your products or services to be more convincing and compelling to your visitors. Such a Sales copy will encourage and entice your visitors to convert.
6-    SEO copywriting your main website pages any your landing pages to make them more Search Engine Friendly and more easily found by search engines.
7-    Improving landing pages to accurately match your advertising  campaigns and the keywords used in them.
8-    Ensuring that your landing pages are closely relevant to the content of your website.
9-    Track your campaigns and analyze results to improve performance.
10- Experiment with different ads, and split test every element and every step of your campaign to fine tune your marketing campaign and improve your results.

Article Source: http://www.articlesbase.com/seo-articles/10-ways-to-increase-website-conversion-rate-using-search-engine-optimization-and-other-strategies-1920990.html

About the Author

Nashat Mostafa is a Montreal SEO consultant and the founder of SEO 7 Services. During his long career as a SEO consultant, Mostafa has worked with many small and medium sized companies to plan and execute different search engine optimization and internet marketing campaigns to increase website conversion rate and improve return on investment.

This article is brought to you by CodeBaby.com. They produce some of the best animated talking characters that you can get for your website.

Avatars, Talking Web Characters and Virtual representatives are growing in popularity for one critical reason … “they work” … AlterEgos.com hits the web running with its new release which is proving perfect for the delivery of training and education to all level of students using Virtual Teachers!

With Broadband becoming the standard access to the Internet in all four corners of the world, the benefits and possibilities of utilizing rich media and interactivity in marketing are starting to become a reality if not the norm. One of the most active areas is in the so-called Animated Avatars know by many names such as: Talking Web Characters, Virtual Representatives, Virtual Characters and Web Compares. Their popularity growing every day, it’s not by accident, one critical reason is… “they work” , but when it comes to using them to deliver training, presentations or integrated into CBT and education the Virtual Teacher rises eminently to the challenge. AlterEgos hits the web running with its new release!

Assisted Education Delivery using the ubiquitous Virtual Tutor comes of age.

Virtual Teachers, educational presenters and tutor can have a new face, available 24 hours a day, 365 days of the year, with the same happy disposition, virtual, animated, automated lip-syncing and compelling content combined with contextual delivery. We know that retention is improved, we know that “lean back” education can be effortlessly absorbed and we know that there is nothing more powerful when it comes to delivering complex ideas or facts than the spoken word. Virtual Teachers can be available in different forms, ages, sexes and even fantasy. The flexibility is endless. Education creators can concentrate on the subject matter and choose the ideal Virtual Tutor to assist in the process. Literature assignment can be delivered in context and even brain teasing science and math education can become more precise when you have the help of a virtual tutor that has the power of “voice”. Un-attended education across the web or operated locally makes virtual education delivery highly effective and manageable. CBT has a new face, interactive courses can have virtual assistants and guides. Many training and formal educational environment incorporate media within their presentations and educational content, and it’s not by accident, why? because it works! The ability to concentrate on content and its compelling and memorable delivery is the reason that Virtual Teachers and Tutors are common place in establishment high in the corporate stratosphere and junior schools alike, they both have something in common, the recognition that compelling animated virtual teachers can give results in a planned and precise manner, where achievements can be accelerated at all learning levels. This is no accident, its technology at its best, with a face and a purpose. Take a PowerPoint presentation, graphs, facts, figures and images, nice enough, add a virtual full animated teacher into the mix and you now have a new breed of educational delivery.

In an educational setting it’s a proven fact that information retention and concentration is enhanced when faced with compelling content. So what should you look for in your animated talking character.

1: The Avatar Look

Is your talking animated character “attractive”, or does it look as though it has fallen out of the ugly tree, is it well crafted and generally compelling, or amateurish and poorly animated. Does it suit your image and delivery requirements… is the quality something you are comfortable associating with.

2: Automated Lip-Syncing

Is the avatar lip-sync accurate? there is nothing worse than watching a virtual representative that resembles a badly dubbed movie, it is critical, our brains react in micro-seconds when faced with something that doesn’t look right! It seems bizarre but most animated talking character offerings have less than convincing lip-syncing to say the least. Simple tests include; Does the virtual tutors lips stop moving when silent? Does it shape the phonemes correctly or is it just a random selection of gibberish?

3: Virtual Teachers Ambient animation, Less is more.

Animations during the narration should be kept to a minimum and be subtle, almost invisible. When watching a news broadcast you would feel uncomfortable is the compares eyes rolled from side to side and they exhibited strange and seemingly un controllable head movements. It is the content being delivered by the speaking avatar that is important, and all animations should be kept to a minimum to avoid distraction. Less is definitely more.

4: Virtual Tutor – The Voice

Text to speech may seem convenient but it has a tendency to sound really bad. Remember! this is a virtual representative, your own animated web or media compare it is an extension of your image, unless you sound like a robot steer clear of synthesized voices. Use your own voice, or a friends, or shell out for a professional voice over artist, they are not as expensive as you think! In the future TTS will probably improve but at the present it should only be used if you have no other option.

5: Tailoring your Virtual Character

Some offerings give you loads of tailoring options, they even allow the visitor to play with the character during its narration. Generally you should try and restrict tailoring to clothing and backgrounds for the best effect. You want your visitors and users to build a rapport with your virtual teacher, so changing its looks continually does not offer continuity to the visitor or student. Having a Virtual tutor that the visitor can mess with only detracts from their message.

6: Integration and Hosting your Virtual Teacher

Consider that many education delivery requirements may be remotely across the internet. Give a great deal of thought to this area as its rife with potential additional charges and risks. If you are on a Pay-for-view contract, a contract that charges you a monthly fee for so many streams, the risk is your growth in visitation, you end up with one of two potential problems; you have to pay more because you had a higher visitation as your site grows in popularity, or, you can’t afford to pay more, so your talking avatar disappears and leaves a block with the suppliers logo in place. The same goes for supplier hosting, you have no control over their hosting facility, if you rely on your web compare and your service suppliers servers go down you have lost your “voice”. If you own internet service goes down at least the whole site is no longer visible. Always try and use a solution that will give you total control, create your composition in your time, generate industry standard output (Flash, Flash Video or conventional Video ) and have total flexibility when it comes to integration.

7: Flexibility gives your choice.

Is flexibility important, would it be nice to have access to the native output of your efforts in an industry standard format such as Flash, Flash Video, AVI etc so you could integrate your work into other environments such as Powerpoint, Camtasia, youTube etc. Are there any other services that can assist you from the supplier such as Voice-Overs, integration and bespoke services. Can your composition work off-line, can you create them off-line. Flexibility adds to the return on your investment.

Summary

Doing any job badly is not a good idea, many people grab hold of a new technology and throw it at their audience with little thought.

Implementing a bad Animated Virtual Representative is detrimental and could reflect on your business and/or educational requirements, take your time in the creation and don’t settle for second best.

After 5 years of trial marketing with a free solution and talking to over 40,000 users AlterEgos.com was created and released in April of this year. Within 2 weeks following its launch it had been adopted in over 98 countries. At the end of the day Alteregos.com listened to their user community, it was just a little harder than first thought, but worth it in the end.

Download the AlterEgos free edition and give it a spin. You can get a copy at www.alteregos.com

Article Source: http://www.articlesbase.com/education-articles/talking-avatars-in-education-the-virtual-teacher-comes-of-age-996023.html

About the Author

Andre J Jay has specialized in information delivery and management for over 30 years, his speciality is in enhancing the delivery of information utilising media technology. He has been responsible for the integration of media in education for over 15 years. With an in-depth knowledge of avatar development and use he has been the technical and aesthetic inspiration behind a new breed of Virtual Tutoring delivery methods.

This article brought to you by CodeBaby.com – the company that can help you to improve conversion rates on your website.

First what is The Conversion Rate? Conversion Rate is the percent of visitors who become your customers. Your visitors arrived on your site (great), they loved your content (excellent), decided your recommendation was credible (yahooooo), clicked through for more information (your almost there, liked what they saw (come on buy)… and bought (more money more money). Now they are your customers! (hopefully for life). More importantly than a customer is that you have a potential referrer or affiliate. This is the best way to really kick start your online business.

So here’s the road to fortunes on the net. Content… to traffic…to click through… to conversion…to sales/contracts… to income. The higher your Conversion Rate, the higher your income! But remember although the road to fortunes is paved in gold, it takes a lot of hard work and commitment to get to ride on this road. Getting rich quick on the net is getting harder and harder but to me it’s still the easiest way and most fun and rewarding way to get rich or to just earn part time or full time income.

Let’s use an affiliate business to illustrate my point. In this case, the Conversion Rate would mean the percent of visitors to your merchant-partner’s site who deliver the response for which the merchant pays, whether that’s a click, a lead or a sale. The more traffic you receive, the more chance you have to increase your Conversion Rate. For example, you refer 100 visitors per day to a merchant-partner and 1% buy; you get paid for that one purchase. But if you send 1,000 visitors per day and 3% buy, you get paid for 30 purchases! As you can see, your profits grow geometrically when you maximize both traffic and Conversion Rates. So First you need Traffic and a good Conversion Rate. To accomplish this one needs to have great content.

Always remember if people like what they read when they come to your site several things will happen. The first one is that they will start to trust you and will want to see what you have to offer. This will lead to them either buying or recommending you or both. Word of mouth to me is still the most important thing on the net because word of mouth can be done to thousands of people in less than a second through email or blogs. So always make sure that your content is genuine and your success is only a short time away.

Article Source: http://www.articlesbase.com/online-promotion-articles/the-road-to-fortunes-must-past-by-the-conversion-rate-19457.html

Brought to you by CodeBaby.com – the guys who can increase website conversions for you and your business. Be sure to ask for a free demo!

Website conversion rate is a mathematical formula that compares the incoming traffic to the number of sales during a specified time period. In most terms it is how many customers purchased compared to how many people were sent to your website. An average conversion rate is 1%.

The website conversion rate is not just about sales, it also is used for landing pages, squeeze pages, email sign up pages, affiliate landing page, and any other web page that gets traffic. And remember, each of your web pages will have a different website conversion rate.

One easy way to find out what your website conversion rate is, is to gather data from your pay per click advertising campaigns, then look at your sales (number of customers) or email sign up numbers. You will need to pick a start and end date for both your sales and ppc campaigns to have your website conversion number come out correctly.

You should try a 1 or 2 week time frame at first. Look at your stats for your ppc campaign for that time frame, then get the number of customers, or email sign ups, during that same time period. You should be able to get this number from PayPal, Clickbank, your email autoresponder, or your other accounts. You now should have 2 numbers, number of ppc clicks and number of sales (or email sign ups).

Now for the easy math, and yes a calculator will help. Take your sales number times 100 = then divide that number by your ppc number. Your resulting number is your conversion rate (already in %). This is how the math is written out: sales * 100 / ppc = conversion rate in %.

For example, if you chose a 2 week period from the 1st to the the 15th, and if you had 50 customers (or sign ups), and you paid for 1,000 clicks, your conversion rate would be 5%. The math would look like this: (50 * 100 )/1,000 = 5 %). Another example, if you paid for 10,000 clicks and you had 100 customers, your conversion rate would be a 1% conversion rate and the math would look like this: (100 * 100 ) / 10,000 = 1 %).

Now that you know what website conversion rate is and how to get your own website conversion rate numbers, your next step is to discover how to increase your website conversion rate. When you increase your website conversion rate, you increase your sales without increasing your traffic expenses.

Article Source: http://www.articlesbase.com/internet-marketing-articles/what-is-web-conversion-rate-and-how-do-you-get-that-number–791666.html

Brought to you by CodeBaby.com – the guys who can increase website conversions for you and your business. Be sure to ask for a free demo!

Website conversion rate is a mathematical formula that compares the incoming traffic to the number of sales during a specified time period. In most terms it is how many customers purchased compared to how many people were sent to your website. An average conversion rate is 1%.

The website conversion rate is not just about sales, it also is used for landing pages, squeeze pages, email sign up pages, affiliate landing page, and any other web page that gets traffic. And remember, each of your web pages will have a different website conversion rate.

One easy way to find out what your website conversion rate is, is to gather data from your pay per click advertising campaigns, then look at your sales (number of customers) or email sign up numbers. You will need to pick a start and end date for both your sales and ppc campaigns to have your website conversion number come out correctly.

You should try a 1 or 2 week time frame at first. Look at your stats for your ppc campaign for that time frame, then get the number of customers, or email sign ups, during that same time period. You should be able to get this number from PayPal, Clickbank, your email autoresponder, or your other accounts. You now should have 2 numbers, number of ppc clicks and number of sales (or email sign ups).

Now for the easy math, and yes a calculator will help. Take your sales number times 100 = then divide that number by your ppc number. Your resulting number is your conversion rate (already in %). This is how the math is written out: sales * 100 / ppc = conversion rate in %.

For example, if you chose a 2 week period from the 1st to the the 15th, and if you had 50 customers (or sign ups), and you paid for 1,000 clicks, your conversion rate would be 5%. The math would look like this: (50 * 100 )/1,000 = 5 %). Another example, if you paid for 10,000 clicks and you had 100 customers, your conversion rate would be a 1% conversion rate and the math would look like this: (100 * 100 ) / 10,000 = 1 %).

Now that you know what website conversion rate is and how to get your own website conversion rate numbers, your next step is to discover how to increase your website conversion rate. When you increase your website conversion rate, you increase your sales without increasing your traffic expenses.

Article Source: http://www.articlesbase.com/internet-marketing-articles/what-is-web-conversion-rate-and-how-do-you-get-that-number–791666.html

This article is brought to you by CodeBaby who have a solution to improve conversion rates on your website.

It is a common misconception among the webmasters that hiring experienced and professional search engine optimization services can generate more traffic and increase conversion rate. Unfortunately, many webmasters end up getting merely higher volumes of traffic, not buyers.

Conversion rate optimization of a website is different from optimizing a website for search engines; some of the techniques are applicable though. It is a simple but strategic exercise that you need to carry out on your website for a profitable online business.

You may get hundreds of visitors a day but not a single conversion or you may get only one visitor a day who can convert into buyer easily. You might be wondering if there is a magic trick to do so, but creating a highly profitable website takes many aspects into consideration. It is all about making the right changes.

Why you need a Tool to Increase Your Conversion Rate

You may wager on different optimization techniques to generate traffic and achieve high ranks in search engine result pages.

Studying the search behavior, selecting keywords, optimizing the pages, building links and following other techniques to increase the footfalls of traffic to your site are few basic efforts that you can do to drive the visitors. But sometimes, even after all your efforts you will find that the traffic turn away from your website resulting in an increasing graph of bounce rate.

Conversion rate being the principal matter of concern in online business, as it is the only technique to generate profit, you may look for the exact way that can help you boost your sales irrespective of the number of traffic. So, what is the solution to the problem?

Find a Tool Than Can Increase the Conversion Rate on Your Website

Basically, there is not secret to increase the conversion rate as it is really difficult to persuade the visitors to turn into buyers. But, there is a really useful tool developed by Samuel Baron that can boost the conversion, sale and profit on your website even if you have less number of visitors to your website. The tool is a strategic approach to website conversion.

About the Author

The author, Samuel Baron, fanatically believes that conversion rate optimization is the only key to any website survival online… and this is true especially for a new LOW traffic websites. “TrafficTrickle” delivers effective solutions to a new and even seasoned webmasters to dramatically increase conversion rates on their LOW traffic websites during a recession.

(ArticlesBase SC #852387)

Article Source: http://www.articlesbase.com/ – Why You Need More Than Optimization Techniques to Increase Conversion Rate on Your Website